January 22, 2017
This is an excellent book from one of the greats. He covers everything from systems for how to approach your workday, to broader sales strategies, and actionable tactics for the day-to-day. I found it fascinating how so many of these tried and tested techniques have become significantly easier today with the rise of the internet — both a positive and a negative as the market has started to feel very saturated with tactics like education-based content marketing. Nevertheless, I strongly believe if you work in Enterprise sales and can incorporate all these systems and strategies into your day-to-day, you will benefit enormously.