How to Use Persuasion in Sales & Marketing

While we like to believe we act rationally, psychologists have long proven this far from the truth. From Daniel Kahneman’s Thinking Fast and Slow to Dan Ariely’s Predictably Irrational, it is clear that while our external worlds have evolved rapidly, our minds are still constrained by evolutionary biology.

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Going the Extra Mile…

Great startups go the extra mile for their employees and customers….
That means making sure any new employee has an exciting first day: a warm welcome, a desk already set up, and an introduction email to the team.
Making your most valuable customers feel special by sending them a small gift at Christmas to say thank you for their support.
A bunch of flowers for an employee who has made a special effort to finish an important piece of work.
Celebrating every employee’s anniversary with the company
Saying thank you to the people who refer and promote you
With everything you do, just think – how can I go the extra mile?

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Book Review: The Ultimate Sales Machine by Chet Holmes = 5/5

This is an excellent book from one of the greats. He covers everything from systems for how to approach your workday, to broader sales strategies, and actionable tactics for the day-to-day. I found it fascinating how so many of these tried and tested techniques have become significantly easier today with the rise of the internet — both a positive and a negative as the market has started to feel very saturated with tactics like education-based content marketing. Nevertheless, I strongly believe if you work in Enterprise sales and can incorporate all these systems and strategies into your day-to-day, you will benefit enormously.

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